In four, new, 15-second online spots for CooperVision® Biofinity® contact lenses, director and animator Em Cooper of Film Club uses her evocative oil paint animation style to create a series of languid, dream-like animations meant to convey the supreme comfort of Biofinity contact lenses. Working with agency TBWA/Chiat/Day in New York, the Biofinity spots will be displayed in doctor’s offices and officially launched online on (March 17).
Check out the spot and credits below. If you’d like more information about the Biofinity spots and Film Club’s role in their creation, please don’t hesitate to contact us.
Credits
Director: Em Cooper
Designer : Em Cooper
Animation: Em Cooper, Sharon Lui
Producer : Sue Loughlin, Andrea Torres
Agency: TBWA/Chiat/Day - New York
Creative Director: Jeff Williamson
Art Director: Christian Loos
Global Creative Director: James Cheung
Producer: Dan Bradbury
Account Supervisor: Jenai Domingo
Account Director: Bennet Kim
Sound Engineer: Rob McIver
Company: Sonic Union
Music Company: APM
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